About Lesson
Key Concepts
- Customer Focus: Understanding and meeting customer needs is the foundation of a customer-driven enterprise. This involves capturing the Voice of the Customer (VOC) and translating it into Critical-to-Quality (CTQ) requirements that guide process improvements.
- Market Orientation: A market-driven enterprise continually monitors market trends, competitor strategies, and changes in customer preferences to stay ahead and adapt quickly.
- Continuous Improvement: Using the DMAIC (Define, Measure, Analyze, Improve, Control) framework, organizations can systematically improve processes to enhance quality, reduce costs, and increase customer satisfaction.